S6, Ep 26: Scott Wilday of Lid Rig

Marvin Cash (Introduction): Hey folks. It's Marvin Cash, the host of The Articulate Fly. On this episode, I'm joined by Scott Wilday of Lid Rig. Scott shares his Lid Rig story, a deep affinity for Coors Light, and some cool new products. I think you're really going to enjoy this one. But before we get to the interview, just a couple of housekeeping items. If you like the podcast, please tell a friend and please subscribe and leave us a raving review in the podcatcher of your choice. It really helps us out. And don't forget to check out our Patreon community. It's a great way to support the show and our partners. We have everything from discounts on tying materials and guide trips, to small group classes. And a quick public service announcement. If you'll be in east Tennessee this weekend on March 9th, I want to give you a heads up about the Tailwater Roundup. It's a cleanup event on the South Holston and the Watauga , from 08:00 a.m. to 03:00 p.m. If you want to help on the South Holston, meet at the Bluff City boat ramp and if you want to help on the Watauga , meet at the Ingles and Elizabethton. There will be an after cleanup celebration at the Watauga River Lodge. If you have any questions, reach out to @FlyingSoho on Instagram. And now, a shout out to this episode's sponsor. This episodes brought to you by our friends at Artisan Angler. If you're looking for a better way to organize your flies, tippet and tools, you should check out the Fly Trap at artisananglerllc.com. I've dropped a link in the show notes. They sell direct through Amazon, so you get Prime shipping and free returns. It doesn't get any easier than that. Make your time on the water more productive and check out The Fly Trap today. Now, on to our interview. 

Marvin Cash: Well, Scott, welcome to The Articulate Fly.

Scott Wilday: Hey, thanks for having me, Marvin.

Marvin Cash: Yeah, I've been looking forward to it and I appreciate your flexibility on the reschedule. I think you understand sometimes they're just kid logistic issues you have to deal with.

Scott Wilday: Hey, anything for you, Marvin, you know. 

Marvin Cash: I appreciate that. So, we have a tradition on The Articulate Fly. We like to ask all of our guests to share their earliest fishing memory.

Scott Wilday: Earliest fishing memory. Well you know, son. I mean, I grew up on a lake out here. I lived in Denver, Littleton. So I grew up fishing for bass, pike, catfish, that kind of thing. Um and I'm the oldest. I've got two brothers, so we were out there just about every day in the summer and there was this bass, we called it the one eyed bass and I'm pretty sure we’ve caught between me and my brothers, we've probably caught this thing at least 100 times every summer. And, uh, it just lived under this bridge and, uh, yeah it just had the one eye and that's just how we spent our summers and that was from an early age and didn't really get into fly fishing until later in life. Probably been heavy into it probably six or seven years now, so. But yes, I'll do it all. I'm an equal opportunity, uh, angler, so spin fishing is okay in my book.

Marvin Cash: Well, there you go. So, what was the impetus for you to come to the dark side of fly fishing?

Scott Wilday: Yeah, uh, man, where to start? My background, I guess, is you know, sales and I started a  healthcare tech company and you know, it's just a grind and healthcare tech is not very fun. I'll put it that way and it's software, so it's not a tangible physical product. But you know, learned a lot after selling that. It was just thinking you know, what do I want to do next? What can I be passionate about? And, um, that was about the time my brother had been just dragging me along flyfishing. I actually hated fly fishing starting out. I just didn't get it, mainly because I stunk at it, so you getting stuck and tangled and it didn't resonate with me, but I equate it to golf, Right? It just takes one good fish, one good golf shot, then you're a golfer for life, right? So, it was the same for me. One big brown trout, and, uh, the rest is history.

Marvin Cash: Yeah, well, I would say I never had the golf shot, so I never got like.

Scott Wilday: Don't. Save yourself, save some money.

Marvin Cash: Yeah. My junior clubs are in the garage, and I probably haven't touched a golf club in 35 years, so.

Scott Wilday: Yeah, good for you.

Marvin Cash: So you got serious about fly fishing six or so years ago. Are there some kind of fly fishing mentors that kind of stick out in your mind? And if so, what did they teach you?

Scott Wilday: Yeah, so, mainly my brother. He's the true angler in the family. I would say he had the most passion for it. And, um, he just kind of got one of those contagious personalities and, um, rubbed off on me. But through him I learned pretty much everything, uh, I needed to know, and the basics as far as knots and depths and that kind of thing and then, uh, littering, it’s been a whirlwind, but fun. But I've been traveling all over the place, fishing down in Belize and Mexico, Louisiana, up north. So a little bit of everything, so it's an interesting question, but everywhere fish is different. Everybody fishes different and I think that's kind of reflected in what I'm trying to do with Lid Rig and the products. So, um, it's a long answer for a simple question. I apologize.

Marvin Cash: No, no, it's all good. And I mean, talking about Lid Rig, tell us a little bit about the story behind kind of the genesis of the company.

Scott Wilday: You want the real one or?

Marvin Cash: Yeah, I'll take the real one and the fake one. We can do it all. 

Scott Wilday: Well, speaking of golf. So, we were at my youngest brother's bachelor party. We did it up in the mountains. It was like a weekend deal. And, um, as a little gift, he got us golf ball markers. So. It's a magnetic clip that you wear on your hat, and it was customized and all that. Next day, we went fishing and as I mentioned, I'm horrible at fishing so I was stuck in a tree, couldn't reach my brand new expensive nippers, uh, as I'm dangling out of the tree. So I ended up using my golf ball marker to get my fly back, so then you throw six Coors Lights in there, and, uh, I've got a company with multiple products, so. 

Marvin Cash: So it was a drunk fishing climbing experience is what you're saying?

Scott Wilday: Yeah. Yeah. Yeah, I owe a lot to Coors Light, I think.

Marvin Cash: Oh, well, yeah. I was going to say you owe a lot to some IPA, but we'll just stick with the Coors Light.

Scott Wilday: I'm not a big IPA guy. Don't judge me. But if I'm being honest, I'm more of a scotch guy these days.

Marvin Cash: Yeah, I was going to say. Yeah, my recollection was you were drinking bourbon, uh, in Edison.

Scott Wilday: Good memory.

Marvin Cash: Yeah.

Scott Wilday: And I'm sure I was totally coherent, right?

Marvin Cash: Hundred Percent.

Scott Wilday: Yeah. Good, good.

Marvin Cash: So you've got kind of the bachelor party genesis, but how much did your kind of prior, professional, non fishing life kind of feed into the Lid Rig idea?

Scott Wilday: Uh, man so, I've always kind of had the inventor's bug, I guess you could say, shoot, I remember back to, like, third grade invention convention, uh, creating these things. Swarts, I called them. It's like sweats that turn into shorts. Um you know, I made these gloves for surfers, being in Colorado makes sense, right? But it was like webbing in between your fingers as a glove so you could paddle better and later on in life, uh, just kind of carried on to the healthcare tech side. I've been involved with startup companies and then broke off, did my own, and just kind of making the process better between and the communication better between physicians and patients. So, it’s kind of 3-D body parts that docs could interact with and explain what the heck is going on. So yeah, it's in my blood, I guess, to kind of see a problem and try to come up with a solution but one thing to have an idea, a whole nother beast to make it a reality and bring it to market.

Marvin Cash: Yeah, 100%. But why did you not just go start another tech company after you sold the last one?

Scott Wilday: Yeah. So tech is, I think I wanted to take a stab at something tangible, like a physical product. So, in the tech game that gets lost, right. So you're selling, in the healthcare tech situation, I was selling to hospital systems, and it was a long sales cycle. Once you sell it, you got to come in and implement it. There’s just a lot more to it and I don't know, I think just on a personal level, it was, what can I, and at the time, I was going through some pretty heavy stuff on a personal level as well so I think I wanted the sales grind itself. I was kind of over that and just looking for something I could really enjoy doing and be  passionate about. So yeah, fly fishing fit the bill.

Marvin Cash: Yeah, there you go and so your magnetic nippers are your flagship product. You know, what opportunity did you see kind of in nippers and kind of what was the problem that kind of your entrepenuer, inventor eyes saw that needed to be solved.

Scott Wilday: Yeah so I probably have a unique take on fly fishing, just being newer to the sport, if you want to call it a sport. But you know, I just didn't understand why guys were carrying so much gear, and that really stuck out to me and then, uh, as I progressed and nippers kind of grow with your fishing game, it seems like, right, you start out with the fingernail clippers and you know, shoot, I've seen some Lid Rig knockoffs being sold for like two hundred to four hundred bucks, so. That was jaw dropping to me that people would spend that amount of money on such a small, simple tool so when I kind of dug in on it, from a business perspective, there was only a handful of players and yeah, I just felt like I could make a play and went out and made some prototypes to experiment with. And I think I had, what was it, 50 prototypes made and the first two shops I walked into bought them all. So at that point, I kind of figured I might be onto something here and those were horrible. They had springs and ball bearings and I mean, they were ugly. It was pretty rough but the fact that I could sell my prototypes told me what I needed to know and from that version to what it is today is basically a whole new product in a good way. 

Marvin Cash: Yeah, and I guess you got a little bit of a design refresh relatively recently, right?

Scott Wilday: Yeah. Um, so Lid Rigs is probably three years, maybe three and a half years now, Uh, I've been at it. So it's grown relatively quickly and that's just how I tend to work is quick, but with intention. So the Lid Rig itself, um, out now is version 2.0. Uh, in reality, it's probably, like version 27 you know, with all the modifications  that I made and I'm pretty pumped. I just signed off on the Lid Rig 3.0 design, which I think is going to be the end all, be all. As far as, uh, nippers go, pretty excited about it. 

Marvin Cash: Yeah, the one ring to rule them all.

Scott Wilday: Yeah, hopefully. That's the idea.

Marvin Cash: Yeah, so you know, for folks that haven't had a chance to kind of put their hands on a set or to see you at a show or see them in a shop, let folks know kind of what makes your nipper design unique.

Scott Wilday: Sure. So, the most prominent feature is the fact that it's got opposing magnets on either side of the nipper. So there's no springs in the middle, so it's the magnets, the reverse polarity, that keeps them open and provides that spring action and took that and just kind of built on it. Um, so, starting out, my initial thought was just to have the nippers on the hat, so, created a clip that goes on the brim or bill of your hat or lid, I should say, and yeah, it's kind of the golf ball marker version for fly fishing, so easy access. But now, we've added in like a bottle opener, a hook sharpener, eyelet poker. You can actually wear the lanyard or wear the nippers on a lanyard if you want, so it's just kind of a good all access tool. So depending on how you fish and where you are, they'll get the job done for you.

Marvin Cash: Yeah, it's neat. I mean, I like the sharpener, and everybody needs a bottle opener, right?

Scott Wilday: Yeah, that's what I'm saying.

Marvin Cash: Although my recollection is Coors Light bottles are twist tops, so you wouldn't need the bottle opener, but I know for the IPAS, you would.

Scott Wilday: No glass on the rivers, right?

Marvin Cash: Yeah, exactly. So you know, you were talking about kind of a little bit earlier about kind of the challenges of the startup. You know, what were some of the biggest challenges and surprises as you were working to bring the nippers to market?

Scott Wilday: Yeah, the biggest surprise was the fact that people liked the idea and everybody's got an opinion. So there's a few people that said, this is the dumbest idea I've ever heard, no fly fishermans going to buy this, and to me, I'm the wrong guy to say that too so, challenge accepted. But, um, yeah, challenges now that it's more established. Um, so I guess out of the gate, I was thinking I could license the product, which I've done and the companies that I worked with, they started getting emails from folks saying, hey, screw you guys, you're stealing Lid Rigs idea and it's like, no, we're all in the same team here but to me, that indicated that I might have a brand that I can build on with obviously people loyal enough to go out of their way and send emails like that. So you know, then I met with another large company, and because I was just one product, we couldn't really do much. So coming out with product number two was kind of a flyer, to be honest and to date, it's one of the most successful products that I've launched and it's simple but effective but getting out into the market you know, I'm pretty heavy on the social media space, but getting into shops and whatnot is harder than you would think, so. And a lot of that's because guys are out fishing and guiding and I was new to the retail game, so figuring out sales cycles and all that so yeah, but now I've got, shoot, I don't know, probably 20 or so different products, all with a magnetic vein and that's a hurdle in itself, because anything coming in revenue wise is going to new products, new innovations, so It's a delicate balancing act as far as scaling, bringing new stuff out and trying to grow, so.

Marvin Cash: Yeah, interesting, and does anything kind of stand out in your mind in terms of the differences with Lid Rig and your healthcare tech startup?

Scott Wilday: Yeah, well, actually, what stood out to me, I listened to some of your last podcast with the wader guys. I don't know if we should drop names or not but.

Marvin Cash: Yeah, the Grunden's guys. 

Scott Wilday: There you go and I thought that was pretty interesting. Their approach to getting into shops and whatnot. I mean, there's direct competition, right. There's what, two other main players that a fly shop could sell? So, yeah, they're directly competing. So, from a Lid Rig standpoint, I just do it a little different, I guess, right? I can walk in and they can sell my products pretty much without any issues, right, and even if they do sell some other companies or similar products you know, side by side, they'll end up going with Lid Rig ,so I just thought that was pretty interesting, their approach, kind of slow rolling to get into shops where I'm more of a  shotgun approach, I guess. And you know, I can walk in and walk out with a check to a fly shop. Yeah, and a lot of it, I'm learning as I go too, so, and shoot, now I've got distributors overseas and where am I? Japan, Canada, Europe, um, just signed South Africa. So you know, just trying to keep up at this point.

Marvin Cash: Yeah. It's interesting though. I mean, it's been a while since I've like really kind of drilled into kind of the nipper space, but I would think you kind of sit at a really nice kind of price point and feature benefit point to kind of the spectrum of nippers that are in the market, right?

Scott Wilday: Yeah. On purpose, too, because there are, that's another big hurdle I've come up against. By and large, the space is friendly and everybody gets along and seems trustworthy but I've had some larger companies come in and knock off some stuff and I've only been at it, what, three and a half years. So, people are watching what I'm doing which I guess is a good thing. It's something you got to be cognizant of, and you can spend a bunch of money on a patent and all this and you know, I've had interesting legal conversations, I'll put it that way. But, um. Yeah, I digress. Sorry, I got sidetracked. What was the question, really?

Marvin Cash: Really the price points I mean and I think the patent thing is an interesting thing too, I mean because it's a patent plus the money to go sue somebody. So it's kind of a different game, but my recollection is you know, I would say, I don't know, let's just say the air quote, high end of the nipper market is like 200 plus, right? 

Scott Wilday: Yeah. 

Marvin Cash: And then I don't really think of, and then you're at 75 and then everything else to me is, I'm not trying to offend anybody who's got some stellar nipper that I haven't seen, because I don't purport to see them all, but the rest of it's sort of that kind of utilitarian stuff that's, um, with zingers, right? 

Scott Wilday: Yup. 

Marvin Cash: And at a different price point. So, it's an interesting thing about being kind of copied back to kind of talking about the Grunden's guys like you notice how this year now everybody's got to tweak their suspension system on their waders?

Scott Wilday: Yep. Yep, right, exactly.

Marvin Cash: It's the exact same thing and you know, you know this, right, from being in the tech company background and making stuff you know, not everything is patentable, so that's an interesting thing, too and you know, the only way you win is you got to outrun people and also be nicer, right? 

Scott Wilday: Yeah, exactly. Or you can try and out pay them, but you know, as a startup, that's hard to do when you're going up against the big guys, so. 

Marvin Cash: Yeah

Scott Wilday: But yeah I mean that's to me, and part of where the idea came from, I guess, is I watched a guy in a river with expensive nippers that doled out on him, right. So they were pretty much useless as he's standing in the middle of the river and they, air quotes have replacement blades, but they're going to charge you for them. So that didn't make sense to me, um, at all. So they get you twice, and it just wasn't doing the job so you know, seventy five bucks I get is, it’s not the cheapest, but the Lid Rig is a multi tool and it does a lot so you know that helps and it does not have replacement blades, so you can just sharpen them and kind, uh, of like a knife., right, with the clip itself so you know, long lasting. It's not the prettiest, but it's a tool, it's made to be used. It doesn't have the pretty trout patterns on it or anything like that but, and I think that resonates with people so, I don't know, from an outsider's perspective, I still consider myself kind of an outsider but it seems like the industry is changing a little bit, too. it's getting younger, right, and more accessible, so. People have different tastes, different needs and like I said earlier, everybody fishes different so I want to make tools that work for how you fish and that's the fun part for me. I just make stuff and guys like you tell me how they use it and usually post about it on Instagram, which is fun.

Marvin Cash: Yeah and my use case is, unless you lose your hat, you're not going to lose your nippers, because  I would be seriously crying if I had lost a pair of $200 nippers in the river.

Scott Wilday: Yeah. Fishing at the X flats, and there's a doctor down there fishing as well. Uh, so you know, gave him the Lid Rig to use, and that was his, he was just kind of a Negative Nancy maybe and was like, well what if I lose my hat? And I’m like, well, that'd be impressive. Of course, he ends up losing his hat, sinks to the bottom but they were able to get his hat back, so they stuck the metal rod down to get his hat back via the Lid Rig and magnetic connection, so there's two ways to look at it, I guess.

Marvin Cash: Yeah well, it's also easier to find your hat on the bottom of a river than it is to find a pair of nippers.

Scott Wilday: Yeah, yup. That's true.

Marvin Cash: At this point, Scott, you've got multiple products, and we'll talk about the rest of them in a minute. But do you kind of have, um, an overarching design philosophy at Lid Rig?

Scott Wilday: Yeah, well, so I guess I like magnets and that's kind of been my MO so to speak, with any new product that I'm coming out with, but, um, more so, um, use cases. So I've built a pretty substantial, I'd say, over 100 professional anglers that I'm in contact with. Anglers and tiers that I'm in contact with almost daily and I'm good at knowing what I don't know and listening to what people need and want and if I can solve that problem with magnets, I'll do it. And so like, I live on a lake down here in Denver, so I've got all my bass stuff that I'm fishing with. Just got back from the X Flats, fishing down there with basalt flies and then I'll be up in the mountains fishing for trout. So to me, it’s just I can have 20 different fly boxes, or I can have one that's interchangeable magnetically and so you know, less is more, I guess, in a nutshell and I accomplish that with magnets.

Marvin Cash: Yeah, which is, as we've joked, is awesome if you don't have a pacemaker.

Scott Wilday: Yeah, exactly.

Marvin Cash: So you want to kind of walk our listeners through  you know, some of the other products that are in the Lid Rig universe?

Scott Wilday: Sure. I think the most interesting one, or funny, I'll say. But, you remember the slap bracelets? I think I showed it to you at the show, but the toy so, picture that, but it looks like a magnetic watch. So I made it originally to slap around a boat frame but now I've seen guys using it, they'll stick it to the side of their car, It'll hold your rides up for you. I saw a guy, he lost a streamer, tied on the Mag Band, threw it out, got his streamer back. So you know, it's just a lot of different, cool, creative ways, um, that that's used and a lot of the tyers seem to like it. They'll wrap it around basically their vise and then, shoot, what else? Just came out with the Stash Tray so, which is a magnetic plate, hat clip. It'll also have a lanyard attachment. Just launched those a couple of weeks ago, seem to be pretty popular. Another one is called the Flywheel. It's just a heavy duty magnet, 56 pound pull force. Literally, It'll hold a shotgun if you need it to, but you can put that on your waders, your straps. It'll hold forceps, flies, actually works with some of our other products as well. But, yeah, everything kind of works together in the Lid Rig universe. I won't make something if it can't be used with something else, if that makes sense. 

Marvin Cash: Yeah, I got it. And so how big is the Stash Box? I assume it fits on the brim of your hat, right?

Scott Wilday: Yeah, pretty small. So, think of it as, it’s similar in size to the existing clip. Um, a little bit bigger. And, uh, with the magnets inside of it so, I mean the magnets on the existing Lid Rig are super strong, but yeah, with this Mag Tray, I mean, you could take a branch of the face and that Lid Rigs is not going anywhere, so and if you're not using it to hold your Lid Rig, I typically use it to hold real small flies if I'm trout fishing. So it'll hold, shoot you know, 10, 15, probably even 20 smaller flies.

Marvin Cash: Yeah, all kinds of good stuff for like, Cheeseman and Eleven Mile, right Unsure], and stuff like that.

Scott Wilday: There you go. Look at you. Yup. 

Marvin Cash: So I also saw, I think it was on Instagram that I guess you mentioned this a little bit earlier, but I guess the Modular Fly Box is a relatively new release for you too, because I saw the video on your Instagram page.

Scott Wilday: Yeah, I'm super pumped on them and it's just a new concept. So, how do I describe it? So, instead of a foam, typical foam insert, I have these magnetic rubber pads, stronger than anything else on the market. That's a guarantee and so you can actually just throw your flies right in there and they'll stick, which is what I'll do or we also have these foam insert with a metal bottom that stick to it, so you can just swap them in and out of boxes so, and then we also have what's called a Mag Dad. So it's just that same magnetic, rubber material, but you can stick that to the side of your boat if you're tying flies, base of your vise, wherever you need it,   dashboard, and yeah, so you can just pull that set out, put it right next to you where you actually need it, so you're not digging through 20 different boxes trying to find the next fly. So just a little more efficient and like I said, everything works together so you can also wear those inserts on the Flywheel or the Mag Band if you need to, so it's cool. I'm excited for it and  a lot of the shops have been picking them up, so I'm thinking you'll, uh, start to see them in the market a little bit more here. 

Marvin Cash: Yeah, and is the box, I mean, I know the one on the Instagram feed was relatively large. Does the box come in multiple sizes?

 Scott Wilday: Yes, we have a small, medium, and large type box. So, like, the streamer size box down to a smaller day box and then we have, not quite the streamer size box, but it's a little bit thinner. We call it the Mag Book and I freaking love these things. I mean, they're waterproof, indestructible, super versatile and that's been my go to, is the Mag Book, so it's got the see through top, thick plastic, and the magnetic concept as well.

Marvin Cash: Got it. Yeah, so it's kind of like a magnetic Umpqua box, right?

Scott Wilday: Yeah. There you go.

Marvin Cash: Yeah, so that's super cool. And so, as you kind of look in your perpetual motion entrepreneur startup eye, what's your vision for Lid Rig in the next five?

Scott Wilday: So, you know, who knows at this rate, I'm going day by day. I think, um, I've got the product suite kind of where it needs to be, so now it's more expansion mode, so getting into more shops, different parts of the world, and, um, kind of stabilizing on the business side and kind of take it from there. You know, I've been approached by a few people about acquisition and stuff like that so, you know, who knows? But it's cool to see the, started as one product, and I feel like now it's a  company, you know, a brand. So it's just cool to see that grow, so I think I can make it larger and yeah, who knows. Five years is a long time for a startup, so.

Marvin Cash: I could scale it back to three if that helps.

Scott Wilday: There you go. I mean, I'll talk to anybody, put it that way but right now I'm having fun growing. 

Marvin Cash: Yeah, I mean, it's interesting because you can clearly see the community, because if you go to your website and to your store, I mean you can tell there's a lot of community because you have an unusually large number of kind of apparel type things, right? Hats, shirts. And that doesn't happen. You know, there are two choices, and I know you wouldn't make one of them, which is to make a lot of shit and not sell it or you know, you have an active community that wants to wear your hats and hoodies and stuff and let people kind of spread the word for you.

Scott Wilday: Yeah, that's what Lid Rig is. I think that's what I'm most proud of, actually, is the community surrounding it. So kind of by the people, for the people. And like I said, I'm not joking when I say I'm not an ex guide and I'm horrible at fishing but I learn from people, right. I don't tie flies, but I appreciate the heck out of it but the community is just phenomenal so, and going to these fly fishing shows, it's amazing. Guys will come up in you know, professional tiers. They'll just post up, start tying flies and I've got people coming into the booth just to hang out, and people will walk up wearing a Lid Rig, and they'll sell to people standing there and I just kind of sit back and drink a beer and luckily, it's kind of those products where once you use it, or touch it and feel it, it kind of sells itself so, and you can tell by my rambling that's exactly what I need.

Marvin Cash: Yeah, but I mean, it's cool, right? I mean, particularly, like, you're lucky because I think that, you know where you are in the Denver area is probably like the highest concentration of fishiness in the country, right, for trout, you know in terms of shops and you know, resource and guides and people. But you know to be able to, for example, you were mobbed in Edison. I walked past your table a bunch, right? That's got to be super cool, right?

Scott Wilday: Yeah, it's humbling for sure you know, and you're right. I mean, Denver or Colorado is kind of mecca, I guess you could say but again, that’s me being green to the industry and shoot, I've walked into some pretty big shops, like Fly Fish Food is a good example. I walked in there with an earlier version of the Lid Rig, you know, not knowing who Cheech was and all that, and how big they were and influential, but they brought in Lid Rig, right and they're willing to help and  kind of provide feedback and help me grow and so, yeah it's humbling, man. And I've made some tremendous friends through this process and now it's cool to see other people connect. Like, I wasn't down in the Texas show, but there was a bunch of people wearing the Lid Rig in pictures and shirts and what not and you know, I'm sitting at home with my six year old, looking to myself, like, dang, that's pretty cool. I wish I was there. But yeah, just getting it out there, making stuff people like, and hopefully I can keep the train rolling here.

Marvin Cash: Yeah. I think you know, we have a very special community in fly fishing in terms of, you know, openness and generosity and I always say that I think fly anglers are some of the most generous people you'll ever meet.

Scott Wilday: I would very much agree with that. Um, yeah, until, from a company perspective, I'm much more cautious now versus you know, when I was getting up and off the ground but, I know people are paying attention now just by products that they'll come out with and, but that's life. It's competition. It's a capitalist country. So, competition is good and in very few communities outside of fly fishing, could a single dad with an idea get it, get Lid Rig to where it is today and if the only reason it is where it is is based on that community and people helping out. So, I'm very thankful for the whole experience.

Marvin Cash: Yeah. It's very, very neat. Before I let you go this evening, is there anything else you'd like to share with our listeners?

Scott Wilday: No, just keep an eye out for 3.0. Pretty pumped on it. Probably in the next couple of months here and shoot, you know, speaking of community, give us a follow on Instagram. It's just me. I just repost everybody else's cool fishing trips and whatnot, so, but it's a fun follow and you'll learn how to pick up a couple of new tricks on how to use Lid Rig gear.

Marvin Cash: Yeah, there you go. And so, you know, if you want to let folks know, like, the best place, obviously, you're on Instagram. That's your social media flavor of ice cream. But you want to let folks know, website, Instagram handle and all that kind of good stuff?

Scott Wilday: Yeah, just Lid Rig. Lidrig.com. Pretty, pretty simple.

Marvin Cash: That is pretty simple. Uh, well, listen, Scott, I appreciate you spending some time with me this evening.

Scott Wilday: Yeah. Thank you, Marvin. We'll have to get out and fish, eh?

Marvin Cash: Yeah, absolutely. I'll be in your neck of the woods this summer for sure.

Scott Wilday: All right. Bring that, Lid Rig.

Marvin Cash: I'll do it. Take care.

Scott Wilday: Cheers.

Marvin Cash: Well, folks, I hope you enjoyed that as much as we enjoyed bringing it to you. Again, If you like the podcast, please tell a friend and please subscribe and leave us a rating and review in the podcatcher of your choice, and don't forget to check out the fly trap from our friends at Artisan Angler. Tight lines, everybody.